A new era of AI-powered advertising
AI-powered ads are showing up inside ChatGPT, Google AI Overviews and Perplexity. Here is what the shift to so-called “conversational...
Blog
The latest articles, tips and trends from the world of (digital) marketing.
Why isn’t marketing a cost, but a shock absorber against risk?
When the economy cools, when margins tighten or when the market becomes unpredictable, the first response from many companies is...
Content marketing: 10 pillars for building trust and growing sales in the digital era
With nearly 5 billion active internet users (more than 60% of the world’s population), the digital space is more saturated...
Why a good brief isn’t a given (and why we help you put it together)
Are you preparing something new at your company? You know you need something striking for your audience. But how do...
A strategy without focus is just a long list of ideas
Most companies today don’t have a problem with marketing ideas. The problem is they have too many. Ideas for new...
What can marketing do better than sales (and the other way around)?
When decision-makers in companies think about growth, they often look in two directions. Sales measures effects on the spot, while...
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