Why the word tradition on your website drives away customers
Why words like tradition and top quality drive customers away from your website, and how to turn your copy around...
Blog
The latest articles, tips and trends from the world of (digital) marketing.
Why local businesses lose customers on Google
Local businesses pour hours into likes but lose customers on Google. How a well-kept business profile makes you visible where...
Why audiences root for stories, not slogans
Big sporting events show that audiences remember stories better than results. The same goes for brands: a clear identity beats...
Can your marketing survive a stress test?
In uncertain times you quickly see whether a company's communication stands on solid foundations. Here is why clarity wins, not...
Digital business card syndrome and how to fix it
A website that only exists but does not sell is a quiet loss. Learn the digital business card syndrome and...
Why does the best marketing often look like a good conversation?
Instead of one-way advertising messages, something far simpler is winning out: two-way communication. Audiences are exposed to an enormous number...
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