A strategy without focus is just a long list of ideas
Most companies today don’t have a problem with marketing ideas. The problem is they have too many. Ideas for new...
Blog
The latest articles, tips and trends from the world of (digital) marketing.
What can marketing do better than sales (and the other way around)?
When decision-makers in companies think about growth, they often look in two directions. Sales measures effects on the spot, while...
How to increase engagement on social media?
Want your brand to get more likes, comments and shares on social media? Today, simply posting content isn’t enough. The...
Why communication is the foundation of successful collaboration
In today’s business environment, where the pace of work is ever faster, competition is intensifying, and customers are becoming more...
How to keep brand consistency across all channels
At a time when companies communicate on ten or more channels at once and prepare content for the web, social...
What makes a video ad effective?
Video is now the central format for growing recognition and sales. The use of video on TikTok, Reels and YouTube...
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