Are you still wondering whether you actually need a website? Let us help you. Of course you do. Whether you are the owner of a so-called part-time sole trader or of a company that employs several hundred people, your future customers are surely already looking for you online. So you need a website. An excellent website. Professionally designed, one that grabs attention and grows sales, and one by which they will set you apart from the competition.
Need a new website or shop? Building websites has been the passion of the Pakt agency for over 15 years.
Today already 97% of consumers look for products and services online. So if you want them to find your company specifically in the flood of information, you have to be online one way or another.
Take a look at a few convincing reasons.
30% of consumers won’t choose a company without a website
Why? Because today informed shopping rules. If buyers can’t check how a company operates, what its products are like, and what possible references it has, then they cannot compare it with others, and so the thought of working with it is quickly abandoned, since it gives an unprofessional impression.
People are looking for YOU specifically
Who would google your humble garage company? Many a person has already worked with you, and someone has only heard of you. Perhaps someone noticed the sticker on your car or found a flyer on the village notice board. As many as 97% of people are actually looking for local companies and right at this moment someone wants to find out more about you specifically. But because you aren’t online, you simply won’t get the business.
The website is the first contact with you
Once we used phone directories; today we cheerfully browse the internet to find basic information about a particular company. On your website there should be phone numbers, email addresses, or contact forms, with the help of which your buyers immediately get in touch with you. The simpler this process is, the greater the chance they will also stay.
The web suits EVERY industry
‘In my industry it really doesn’t make sense to have a website,’ you may say. A mistake. It makes no difference whether you run a B2B company, heavy industry, manufacturing, unusual services, or making toothpicks. Every company so far has felt the positive effects of being online. Even 62% of B2B buyers close deals based only on what they find out online, and 75% say that online information greatly influences their business decisions. So why aren’t you there?
The look of the website gives you credibility
Don’t judge a book by its cover, they say. And clothes don’t make the man. But a website does make business. As many as three-quarters of website visitors judge a company’s credibility based on how the website looks. The nicer and more usable they find it, the better they rate the company. Do yourself a favour and treat yourself to a good website that will reflect all your achievements and successes.
The 5-second rule
Almost half of the visitors to a website (if you have one) will run away if it isn’t clear what you want to communicate. Check whether it can be figured out in 5 seconds:
- who you are,
- what you offer,
- how to get your services.
You know that we never have enough time, so you have to be aware that your customers also need information IMMEDIATELY. If that isn’t the case, the digital agency Pakt comes to your aid with creative content.
Once you have a website, the next step is search engine optimisation, which makes it visible.
You will get a website that will communicate what you wish, and will bring you even more visits and traffic.
