A website is your first contact with customers. It is the link that brings you new traffic again and again, and it is the place that people gladly return to, since they trust you and know that with you they get a service that is really up to scratch. That is why what kind of information users find on it is very important.
We are presenting a few elements that increase trust in your brand and a few that actually drive customers away. It is time to do a clean-up and enjoy your newly gained attention.
4 times YES
1. Answer the important questions
What do you offer?
Within 5 seconds it should be perfectly clear to visitors who you are and which problems your product or service solves.
How much does it cost?
Don’t be shy about prices. You are the expert in your field and you know why your products are worth what they are. In the end, customers also decide based on price. Whoever understands you will gladly pay what you ask, and you will get rid of non-serious enquiries that take up too much of your time.
What makes you better?
Highlight what customers gain with your product and how your solution is more useful than the competition’s.
What do others say?
Reviews from satisfied users are a welcome seasoning of a website. But only a seasoning. Read more about this below.
2. A search
If you have an online shop, a blog with advice, or some other site with more content, it pays to build in a search. That way you will get useful information about what your customers are interested in and, even cleverer, what they miss with you. This way you can improve the offer and do what strongly sets you apart from the competition: truly listen to your buyers.
3. Photos of the team
Let’s be honest. We like social media because they tell us more about people than we would otherwise know. We are interested in what kind of living room our neighbour has, where the acquaintance goes for a holiday, and who in private life are the salespeople we see every day. So let your website show who you are. Show your customers that behind your products stand people, and so increase their trust.
4. Show them you care
Nobody likes pushy sales. We do, however, like to see that salespeople, mechanics, and hairdressers do their job with passion. So let your website show your enthusiasm. You know what they say: whoever wants to set others alight must burn themselves.
3 times NO
1. Long paragraphs
There is ever less time and willingness for reading. So pack what you have to say into just a few words. Paragraphs should have at most 5 lines.
2. Too many user reviews
Definitely brag about what your customers think of you, but don’t overdo it. Choose truly relevant comments, and scatter them evenly across the website. That way you will avoid the look of one-sided sales sites that praise their products by force and are merely internet versions of obnoxious TV shopping shows.
3. Stop being a pushy salesperson
Avoid excessive self-praise. Use words like best, top, cheapest, and similar ones sparingly. Stop selling and rather solve problems. Anticipate what bothers your customers and offer them a plaster. Be saviours, not aggressive providers. People love superheroes.
Alongside content improvements, technical optimisation is also necessary for the success of a website.
Have you figured out what you could change on your website? Send us your wishes and we will do it for you. Check out the service: building websites; if you need an online shop, contact us and we will prepare a tailor-made offer.
