Since its creation, the internet has played a key role in connecting people across the world.
While the basic need for human connection has not changed, the platforms and technology are still developing today. Social media has become an ever-present part of our life, and the time we spend on social media every day is growing.
Because of all the listed advantages, more and more companies are present on social media. There they communicate and create their own content for their customers. Of course, this requires a huge amount of effort, knowledge, and time, which is why most companies hire a marketing agency and leave social media management to the experts.
The use of social media in Slovenia
Total number of Slovenian users: 880,000 (2019).
By age:
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13–18: 27,000
-
18–25: 170,000
-
25–40: 360,000
-
40–50: 260,000
-
50–65+: 140,000
Daily, Facebook is used by a good 70%, or almost 620,000 people in Slovenia. This is a similar number of people who, in one day, watch the show 24 ur and read a copy of Slovenske novice. Combined.
Comparison:
Daily reach of RTV 1 viewers: 657,000 in 2018 (source).
Reach of readers of a copy of Slovenske novice: 314,000 in 2016 (source).
Reach of readers of a copy of Delo: 141,000 in 2016 (source).
Total number of Slovenian users: 440,000 (2019).
By age:
- 13–18: 33,000
- 18–25: 150,000
- 25–40: 200,000
- 40–50: 65,000
- 50–65+: 34,000
The statistical data for 2019 (Facebook and Instagram) was obtained through the AdsManager tool (Facebook), prepared by the Pakt marketing agency.
Data from 2016:
Source: Valicon.net
Facebook: (2016)
- Number of users: 833,500
- Weekly use: 767,500
- Daily use: 594,500
Twitter: (2016)
- Number of users: 206,500
- Weekly use: 100,000
- Daily use: 33,000
Instagram: (2016)
- Number of users: 180,500
- Weekly use: 126,500
- Daily use: 26,000
LinkedIn: (2016)
- Number of users: 135,500
- Weekly use: 59,500
- Daily use: 11,000
The growth of social media
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Why social media?
Most users of social media on a global scale (currently 3.2 billion) also use the networks for communication with their favourite brands and to follow their news.
Similar results are also reflected in Slovenia.
Users do not devote our time only to connecting with friends; rather, as much as 80% of users of the Instagram platform say that, on the network, they constantly discover new products and voluntarily connect with companies. Here, users discover new ideas, companies, and their products, and connect with them.
Did you know? Today, users also check companies on social media, in the buying process (make sure that your profile is always active).
Posts and ads on social media are key for gaining traffic to a website or to online shops. The presence of companies on social media guaranteed increases traffic. It is a key part of every sales funnel. Beyond that, it represents an excellent way of building the brand and connecting with users.
Conclusion
Through informing, connecting, and communicating, social media is changing entrepreneurship into modern entrepreneurship and represents one of the most important channels in digital marketing and marketing as a whole.
Social media today has firm foundations and is deeply rooted in society as a whole. Both for personal and business growth, these networks represent an unbelievable opportunity and are an indispensable part of our life.
For a successful presence on the networks, quality visual production is also key.
Is your company already using social media? If you want to take advantage of all the benefits and increase growth, recognition, and sales, get in touch with the Pakt digital agency.
