At the Pakt agency, we help you choose the right social network depending on the customers you are looking for. If you wish, we will set up your profile, run it, and prepare regular posts for you, since nothing is worse than abandoned profiles. Only regular posting brings results. Devote yourself to your business, and you can leave the networking to us. Social media management is best left to a marketing agency.
Refresh your cover photo and your avatar
If you haven’t been online for a while, it’s time to refresh your image, especially if the visual identity of your whole company has changed in the meantime. Find a quality version of your logo and consider a new cover photo for Twitter, Facebook, or LinkedIn. You don’t even need a graphic designer for this venture, since with free online tools you can reach perfectly solid results.
Update your basic details
Phone numbers that don’t exist really don’t belong on your profile. Correct all the details and present yourself with a short and friendly description. Briefly say what you do and be as fresh and original about it as possible. Include keywords in the description. If you have a hairdressing salon in Ljubljana, then write that. A bit of slang shows that you are a person of flesh and blood, who stands behind their business.
Post something as soon as possible
An empty wall doesn’t bring visits. So quickly write some interesting thought and add a photo. What matters is that something is happening. There will still be time for a complete plan of posts and studio photography. Social media algorithms prefer profiles that post regularly, so don’t worry too much if a post isn’t perfect. What matters is that it appeared on the wall at all.
Sort through your followers and follow someone new
It makes sense to follow only profiles that are relevant to your business. Get rid of the ones that aren’t. At the same time, look for new people and profiles that your activity might interest. If you are tempted by tools for automating following, stop. Not just us, but social networks themselves advise against such moves. It can quickly happen that they lock your profile or that you experience a ban from using the network. Bet rather on organic growth and genuine connection with your followers.
Create a posting strategy
Now that you are back, perhaps it’s time for a posting strategy. You need to create content that visitors will be glad to read and share with their friends. A simple thing that can greatly ease your life is one of the free tools for scheduling posts and posting them automatically. That way you will deal with photos and texts much less, and the posts will be nicely organised.
Spread the good news on other channels
Don’t forget to advertise yourself on all the networks. If you have a great blog, brag about it on Facebook or Twitter. Connect posts with hashtags and always and everywhere post where else you can be found. As a last resort, you can fall back on paid advertising.
Track your success
With all the posting tools, it is very quickly possible to forget about your social media profile again. So devote some time to analysing your posts. Find out what works and what doesn’t, what your followers like to read and what they don’t. That way you can reach surprising results that will give you guidelines for further communication.
Promise yourself you will never neglect a profile again
Do whatever it takes so that you never abandon your profiles again. Your customers expect certain content from you, so don’t keep them waiting. Equally, abandoned profiles give the impression that you have given up your business, and if that isn’t true, you will miss many opportunities.
Always have your social media at hand on your mobile phone and be reachable. If that isn’t possible, the solution is a digital agency that will take this part of the business off your hands (which you can always rely on). Let’s connect and find ways to lift your digital marketing to a new level.
