Marketing channels (the complete list)

Marketing channels (the complete list)

Marketing channels

Distribution of marketing channels

The emphasis on multichannel and ‘omni-channel’ strategies highlights the need to spread out and prioritise investments in suitable marketing channels. This, of course, isn’t practical for every company, and you should certainly focus on those (priority) channels that will bring you the best returns. Should you focus only on digital marketing channels? Can classic channels also achieve a good return on investment? To help with the process of reviewing and choosing channels, we have prepared a list for you, as a starting point for a complete overview of all current channels available to individuals, companies, and organisations.

*Note: some channels overlap with each other. The list is categorised by what makes sense and what is logical.

– Radio

– Television

– Cinema

– Print

  • newspapers
  • magazines
  • flyers
  • leaflets
  • catalogues
  • brochures
  • postcards
  • business cards
  • mail
  • clothing
  • business gifts
  • various extras (coasters, sugar, etc.)

    – Posters

    • roadside advertising (billboards)
    • transit advertising (advertising on cars, buses, trains, balloons, planes)
    • digital posters
    • toilet spaces
    • petrol pump handles

      – Events

      • fairs
      • local events
      • presentations
      • free consultations
      • exhibitions
      • sponsorships
      • partners
      • press releases
      • loyalty cards
      • prize draws
      • street selling (door-to-door, mascots, handing out flyers)
      • webinars (online seminars)

        – Mail

        – Phone

        • call centre
        • SMS
        • Fax

          – Internet

          • Website
          • Search engine optimisation (SEO)
          • Email
          • Social media (pages, groups)
          • Influencers
          • Advertising on social media
          • Search engine advertising
          • Display network advertising
          • Media buying
          • Podcasts
          • Podcast advertising
          • Blog
          • Content marketing
          • Infographics
          • Directories
          • Forums
          • Video (YouTube, Facebook, Instagram)
          • Digital banners
          • Desktop application
          • Mobile app
          • Browser plugin
          • Push messages
          • QR codes, RFID and NFC
          • Remarketing
          • Email signatures
          • Live video
          • 360 video
          • Wi-Fi advertising
          • In-game ads
          • Virtual reality
          • Chatbots

            Need help with particular marketing channels? Visit the website of the Pakt marketing agency and we will gladly help you.

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