What can a company gain from a network like TikTok?

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ikTok has, since 2016, gained 1.1 billion active users at astronomical speed. If you thought this trend had passed Slovenia by, you are mistaken.

Already 1 in every 7 inhabitants of our green country is on this network. So let us drop a hint that it is high time you created a TikTok profile for your company.

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TikTok delivers what we have been waiting for: the chance for any good piece of content to succeed, creativity without limits, and a new space where it isn’t too late to flourish.

Wherever we turn, sooner or later we run into content from TikTok. It seems that the whole world is talking only about this and that all the most trending personalities, admired by young and old, are coming from there. Like all new things, TikTok was first adopted by young people, while now there is an increasing amount of more mature population there, as well as more and more companies and brands. Marketing agencies are already specialising in this popular platform and helping brands create content or find suitable creators. Brands in Slovenia that are already making good use of this channel include, for example, Champion Slovenija, Zelene doline, McDonalds, Hit radio Center, and many others coming from a wide range of fields. Wondering what your company should be doing on TikTok? A marketing agency can help you with this.

Why show up on TikTok?

The golden rule of marketing says that you have to be where your customers are. Right now, more and more of them are flocking to TikTok, so it is right that we wait for them there. Every now and then, a product or service appears that changes the way we perceive the world. Apple did this with the revolutionary form of the mobile phone, while TikTok is doing this with video. The short, vertical video shot and edited on the spot has conquered the world, since it brings a shift away from the overly pretty, ideally arranged products on other social media. TikTok delivers what we have been waiting for: the chance for any good piece of content to succeed, creativity without limits, and a new space where it isn’t too late to flourish.

Democratisation of content

We are tired of the fact that only those born with a silver spoon in their mouth succeed. On social media, this looks like posts being shown only to those who have perfect photographs, just the right number of hashtags, exactly the right followers, and put a certain amount of hard work into their activity on the networks. TikTok turns this philosophy on its head. It doesn’t matter who you are or where you come from. If a piece of content is interesting enough to catch attention and trigger reactions, it will start to be shown virally around the world. Here, everyone has the chance to be noticed. To get a similar number of views to those we can get on TikTok in just a few hours, we would have to dig deep into our wallets elsewhere. That, in turn, closes a lot of doors for new creators and young companies. Now they finally have the chance to truly be noticed by people.

Creativity without limits

Forget about demanding shooting and editing. TikTok is an app that combines a social medium and a video editor. All a person needs is a phone. The app is simple and intuitive, so it doesn’t take much time for a clip to turn into a viral masterpiece. Additional fun is provided by the music, which we can use without worrying about copyright and local restrictions. The library inside the app offers countless possibilities for fun edits, while sounds can be saved so that we can quickly join in on trends.

If, in the beginning, TikTok was considered a space for silly jokes, today it has grown into an exceptionally creative environment that is home to musicians, craftspeople, comedians, educators, and brands that are learning at the speed of light how to sell without selling.

Being first among equals

Despite the exceptional user numbers, TikTok is still a relatively empty marketing playground. Even though we have brands that are very active on Instagram or Facebook, they aren’t yet on TikTok, since they mostly don’t know what kind of content to create for this specific channel.

If we look at marketing agencies as well, we see something similar. While a digital agency may know perfectly well how to advise its clients on how to behave on social media, or even help them create content for TikTok, many of them won’t even be found on this social network. Is the cobbler’s mare really barefoot this time? The Pakt agency has decided to take a step forward and step into the world of the hottest video content of this moment.

The short, vertical video shot and edited on the spot has conquered the world.

The pillars of TikTok content at the Pakt agency

As with any social network, for TikTok too, you have to build a strategy that leads us to high-quality content and to the ultimate point. Why step into TikTok? For Pakt, the decision is relatively simple. There aren’t many Slovenian marketing agencies there yet, and those that are don’t have particularly viral content. Here arises that question, what if we are there among the first and start creating content that catches attention? The consequences can, of course, be exceptional, all of them based on greater recognition that TikTok can enable with a relatively small investment.

What kind of content is the Pakt agency banking on? The recipe is a cocktail of ingredients that should appeal to a varied audience:

• fun content tied to current trends
• educational content from the main areas Pakt covers: content marketing, social media, photo and video production, website development, the technical background of marketing, and sales
• behind the scenes, which covers stories from the agency, since behind the name we are still people

How to approach TikTok video production?

Content pillars help us define what we want to communicate to our followers and how we will do it. For every video, the content and the script have to be prepared in advance, and then the organisation of the shoot follows. Let’s go in order.

• We gather ideas and start working on the script. About scripts, storyboards, and video planning we will say something more in future articles.
• We set the shoot day, gather all the actors, props, and shooting equipment. Logistically, it is much easier if we shoot more material at once.
• Editing the videos can also be done with other apps: InShot, Final Cut, Canva, and so on.
• Subtitles are a must. A lot of people watch video content without sound, on the train, for example, and yes, probably during some lectures too.
• TikTok content can be excellently recycled as Instagram Reels or YouTube Shorts. Work smart, not hard.
• Posts on TikTok can also be scheduled in advance.

To sum up

The production of good content for TikTok is already starting to look like the production of larger and longer video projects. Yet at its core, TikTok is a tool that allows for the quick creation of content, so that we don’t miss any trend. And it is precisely because of its simple philosophy that it allows good content to find its viewers. The successes that can be achieved on this platform can’t be repeated anywhere else. That is why TikTok is a tool that every company has to take advantage of. The Pakt marketing agency is learning from its experiences and knows very well how to approach TikTok, which is why it can offer companies help to skip the learning and trying phase and get on with creating great content and enjoying greater recognition.

Read also

• How to increase engagement on social media?
• Which social network is for me?
• How to approach social media management?