Often, when we set out to create a website or build a marketing strategy for companies, we, as a digital marketing agency, run into a challenge. Companies aren’t sufficiently aware of what the strong foundations and key elements of brand building are.
An interesting and unique logo doesn’t just help a brand stand out, it also encourages user engagement and loyalty.
What is a logo?
It’s hard to start creating a website without a logo. A website that we build with a logo that is outdated and doesn’t express what the brand wants to communicate will, in the end, have a substantially weaker impact than one with a modern and engaging logo. Why, and what is the function of a logo in the first place?
A logo is a graphic mark or symbol that represents a company, brand, or organisation. It is intended for the quick visual identification and communication of a company’s basic values. It can be made up of text elements, symbols, or a combination of both. It helps build customer recognition and trust, while at the same time creating a visual image that sets the company apart from the competition. Over time, a company’s logo can change, so that it remains relevant and reflects growth or changes in the company.
The logo is the foundation of the brand
Indeed, the logo is the element of brand presentation that makes the first impression and provides the key piece of information about the brand. An interesting and unique logo doesn’t just help your brand stand out from the crowd, it also encourages recognition and the loyalty of your users.
So when we set out to create a website, the logo is the element we ask our clients for first. On the basis of the logo, we determine the website’s colour palette, the style of the typography, and the design style or design elements that will be repeated across the entire website. So if the logo is shaped, for instance, in the form of a circle, we definitely won’t be using squares on the website. Instead, we will adapt the entire website to the design style of the logo.
Potential that often goes untapped
Of course, we always find a solution for our clients, regardless of what kind of logo their brand has. However, we are aware of the potential that often goes untapped. A logo could often express so much more and convince users of the company’s professionalism, quality, and effectiveness. Everything that the logo expresses would then also be expressed by the website, and by the entire marketing effort across all digital channels that supports the website and ‘brings’ users to it. Our clients often decide to update or design a new logo before starting the website, which is, in the long run, a sound decision. We have to point out that the logo is part of a complete corporate identity, which the company also has to have defined. And that everything described above doesn’t apply only to the logo, but to the corporate identity as a whole, with the foundation, of course, being the logo.
What about the slogan?
Many companies still don’t have a slogan today, which is a great loss from the standpoint of their marketing and business. The slogan, too, has an important impact on how a brand is perceived, and it is yet another element that builds users’ trust.
A memorable slogan stays in users’ minds, which increases the likelihood that they will return to your company.
What is a slogan? A slogan is a short and memorable phrase that serves to introduce and promote a brand, company, or product. It usually reflects the brand’s mission, values, or advantages, and helps build an emotional connection with the target group. A well-designed slogan is simple, clear, and unique, while at the same time encouraging brand recognition and loyalty.
The benefits of using a slogan
Some of the benefits of a slogan are that it:
- Strengthens recognition: it helps create brand recognition.
- Clearly communicates key values: a slogan can quickly and effectively communicate a company’s basic values or advantages.
- Connects the brand with users: it can create an emotional connection with the target audience and encourage loyalty.
- Highlights the company: a well-designed slogan helps the company stand out from the crowd of competitors.
- Encourages brand memorability: a memorable slogan stays in users’ minds, which increases the likelihood that they will return to your company.
We’re here to help.
Both the logo and the slogan are foundations of brand presentation that many companies neglect. Don’t worry. The Pakt marketing agency is here for you if you need help with this. We’re here for you in absolutely every area of marketing, since we specialise in integrated marketing. Drop us a line.
