Agency Pakt has taken over management of Izimail, a Slovenian email marketing platform. Onboarding, support, sales and daily operation of the service now run at the agency. The public address remains izimail.si.
We have prepared email marketing for clients for years. We wrote the campaigns. Sending ran with a separate provider, with separate support. Taking over management means content, the list, onboarding and responsibility to the user sit in the same house, when a company asks us to run that as well. Otherwise the company runs Izimail itself. We keep the service running and give Slovenian-speaking help at setup and when questions come up.
Email stays with the company
Companies mostly buy their visibility online. An ad shows while it is paid for. A social post reaches the people the algorithm still shows it to. When the display rules change, access to people who already know the brand changes with them.
An email address someone trusted a company with does not work that way. It stays on the record until the recipient unsubscribes. That is why email marketing in a mature system is not an add-on to ads. It is the channel where a company speaks to its own audience: to inform, to offer, to explain, to invite the next step.
A first contact with a brand now more often happens only through a paid ad. If the visitor leaves without leaving a contact, the company has to pay for that person again. A list collected with a clear purpose and consent breaks that cycle. The next message does not go through an auction for a click. It goes to an address the company already holds.
What is the Izimail service in practice?
Izimail is a tool for the full email marketing process. A company imports contacts, collects them with a form on the website, or sends them into the system through an API. People go into groups. A campaign is built in a visual editor, checked on desktop and phone, then sent at once, on a schedule, or at a time the system suggests.
After sending, delivery, opens, clicks and unsubscribes sit in one place. Automations react to a signup, a click, a profile change, inactivity or an external event. Before each campaign the system accounts for unsubscribed addresses, hard bounces and duplicate records. The same person receives the message once, even if they sit in more than one group.
Izimail is not a resale of a foreign programme. It is a standalone Slovenian platform. The application and the database run on servers in the EU. Contact data is encrypted. In bulk sending, each message goes to one recipient. Unsubscribe, suppression and erasure are built into the product, not only described in a policy. Sent messages do not load external web fonts by default, so the recipient’s email client does not contact a third party for type.
What changes for the user after the takeover?
Management means Agency Pakt is responsible for running Izimail: hosting, onboarding, support, billing and the contract with the customer. Software development stays outside the agency.
The customer runs the list. Contacts, groups and unsubscribes are handled in their own account. Pakt does not touch the list unless the company explicitly asks, for example when we also prepare campaigns for them. In that case we run the list and sending as part of email marketing.
Support is in Slovenian, on weekdays, with a reply within one working day. Higher packages also include help with the first setup and the first send. Pricing is public: the Start plan begins at EUR 19 a month for 1,000 active contacts and 12,000 messages. Standard and Posel raise the volume and isolate delivery further. The first month is EUR 0 with a 12-month commitment. Regular prices, excluding VAT, apply from the second month.
The service brand does not change. Izimail stays Izimail. What changes is who stands behind the operation.
What does Pakt bring to Izimail?
We bring experience in digital marketing, in running email and in preparing campaigns. The programme and the consulting run in Slovenian. On data we follow European rules: servers in the EU, encrypted contacts, unsubscribe and erasure in the product, a separate message for each recipient.
Pakt remains a marketing agency. Izimail is the platform we manage.
If you want to try Izimail, send an access request at izimail.si.
