Unija Smart Accounting

Landing page renewal and video campaign

For the international accounting and consulting company Unija d.o.o. we delivered a comprehensive renewal of landing pages in several languages, supported by dedicated video production and digital advertising. The project focused on the company formation service, where we combined strategic UI/UX design with engaging video content to increase traffic and conversions.

Goals

Designing a clear user path from the ad click to submitting an inquiry on the website.
Using short-form video content to grab attention on social media.
Emphasis on trust elements and clear communication of procedures to reduce the perceived complexity of bureaucracy.

The redesigned landing page combines clarity, expertise and a focus on conversion.

Approach

Our approach was multi-layered. The first step was the UI/UX design of the page, where we equipped the "Hero" section with a clear address and turned the company formation process into a clear horizontal scheme. We enriched the content with improved microcopy and trust elements.

To drive traffic we created a series of short-form video pieces. We took over the entire production process: from concept and direction to filming and post-production. With these creative solutions we then ran and optimised advertising campaigns on LinkedIn and Meta, directing the target audience to the new landing pages.

Results

The result is a synergy between attractive ads and an effective landing page. The video content successfully grabbed users' attention on social media, and the redesigned page immediately gave them a sense of safety and expertise. With analytics in order, the client now has a clear overview of the entire funnel, from video view to final conversion.