REAM

ŠVICAM comprehensive campaign

Together with REAM d.o.o. we designed and executed a high-profile national campaign at the start of the air conditioning season. The client wanted to highlight their main activity - the sale of air conditioners. Since the market in this field is extremely competitive, we used innovative marketing approaches.

Goals

Increase brand visibility and recognition.
Extensive presence across various media channels.
A clear and powerful core campaign message that addresses people in a witty way.

On Google and Meta platforms alone we reached more than 196,000 users in the first week.

Approach

Using digital marketing and leading with messages in video format, we developed a strategy that includes all modern channels with a high level of interaction with potential buyers.

The campaign's innovative elements included:

A towel as a symbolic element for tackling sweating.
Production of the central video ad.
T-shirts for installers, thematically tied to the campaign's message.
An interactive billboard in the city centre that, on a hot day, offered towels to passers-by and revealed the central story of the campaign.

Results

The responses to the campaign are a clear indicator of its success. The central video reached more than 80,000 users on Facebook in just a few days. Comments on posts related to the campaign's topic on social media also increased by more than 300%. The video showing spontaneous reactions to the billboard was viewed by more than 26,000 people in the first week. The content was also picked up by other media, contributing to the campaign's organic reach. Thanks to numerous shares, the campaign achieved a viral effect.