REAM - Comprehensive No Sweat, No Stress campaign

REAM

Comprehensive “No Sweat, No Stress” campaign

Together with our client REAM d.o.o. we designed and executed a high-profile creative campaign for the cooling season. The key challenge was how to cut through the advertising noise in a highly competitive industry and, alongside the classic channels, capture the attention of the wider public with innovative approaches.

Goals

  • Raising awareness: Increasing the visibility and reputation of the represented brand on the market.
  • A breakthrough message: Creating a clear, strong and witty core message that speaks to the target audience in a unique way.
  • Multi-channel presence: Ensuring high reach and a consistent presence across key media channels.

Through activation on Google and Meta we reached more than 13,000 users, while the creative outdoor advertising caught the eye of 40,000 drivers every day. We rounded off the success on YouTube, where our video was viewed by more than 20,000 people.

Approach

With a focus on video content, we designed a dynamic digital strategy that includes all key channels with high potential for interaction and customer involvement.

The campaign's innovative elements included:

  • A teaser OOH series: Billboards in urban centres that gradually revealed the campaign's overarching story.
  • An interactive OOH activation: Standout outdoor advertising that actively involved and engaged passers-by.
  • Guerrilla elements: A jumbo air-conditioner mock-up and a “stress-o-meter” that gave the core message an original foundation.
  • Video production: A top-quality production of the main video ad for digital and television formats.
No Sweat, No Stress campaign approach
No Sweat, No Stress campaign results

Results

The exceptional public response confirms the strategic success of the campaign. The main video reached more than 13,000 users on Meta and Google, and thanks to numerous shares the action quickly grew into a viral phenomenon. We rounded off the success on YouTube, where our video was viewed by more than 20,000 people. A more than 300% growth in interactions on social media triggered a wave of high organic reach. Other media also recognised the fresh approach in the Slovenian media space, spontaneously picking up the campaign and giving it strong additional PR resonance.

Services

  • Complete campaign strategy and creative execution
  • Creative OOH advertising
  • Online advertising
  • Social media posts
  • Email newsletter
  • PR articles
  • Print ads
  • Video production

We work with brands we fully trust.

Agricultural Institute of Slovenia Istrabenz plini Mitol Primorske novice Savske elektrarne Biotechnical Faculty Daihen Varstroj Qlector Terme Banovci REAM Heka Javušnik Pravaklima