Pravaklima

Online store creation + Catalogue

Together with Pravaklima d.o.o. we developed a custom-built online store that addresses the client's key goals: increasing sales and improving the user experience. The project was marked by high custom-built functionality, intuitive navigation and adaptability across different devices, contributing to an excellent user experience.

Goals

Develop a specialised store that delivers a top user experience with optimal functionality and adjustment to specific customer requirements.
Implement innovative technologies, including animations and intuitive design, to improve visual appeal and the user interface.
Specialise the buying journey for cooling, ventilation and heating devices, simplifying and speeding up the purchase process.

Analysis of the project's key results reveals clear improvements: a 40% increase in time users spend on the site and 25% growth in conversion rate. Technical optimisations also reduced shopping cart abandonment by 30%. The catalogue presents products in detail across 56 pages.

Approach

The project focused entirely on the online store renewal, with an emphasis on improving the user experience and optimising sales channels. The main goals were increasing customer engagement and improving the effectiveness of sales processes.

Use of AI technologies: We developed an AI chatbot (META) that helps customers choose products and provides real-time support, significantly improving user satisfaction.
Fully measurable buying journey: We optimised the purchase funnel with built-in analytics tools for precise tracking and improvement of every stage of the purchase process.
Enriched content strategy: We developed an extensive content plan including multimedia content, interactive guides and educational articles, with the goal of increasing user retention and improving engagement.

Results

Custom platform development: We successfully implemented a fully customised WordPress and WooCommerce system, developed with bespoke solutions, enabling unique adjustment of functionality and improved efficiency of online business.
Engagement optimisation: We successfully increased the time users spend on the site by 40%, reflecting an improved user experience after introducing personalised content and interactive features.
Conversion rate improvement: The conversion rate increased by 25% thanks to more effective purchase funnels and optimisation of calls to action, directly contributing to higher sales.
Increased website traffic: Daily website traffic grew by 47% as a result of improved SEO strategy and effective content campaigns that boosted brand recognition.