Pajntar

Website renewal

Together with Pajntar - Profesionalne kuhinje d.o.o. we built a modern website that combines minimalist design, intuitive navigation and fast access to information for B2B and B2C users. The main focus of the project was a clear presentation of the client's extensive references, highlighting their expertise in professional kitchens. A thoughtful structure and optimised user experience ensure effective communication with potential customers and improve the company's online recognition.

Goals

Build a clearly structured, fast-responding website for an optimal user experience.
Highlight the company's expertise through references to increase credibility.
Improve the company's online recognition through effective SEO optimisation.

The website renewal brought a 50% improvement in mobile load speed, increased traffic by 35% and reduced the bounce rate by 25%. With effective presentation of references the company recorded a 30% increase in inquiries via the contact form.

Approach

The main challenge of the project was a clear and transparent presentation of extensive expert information. That is why, in close cooperation with the client, we took a systematic approach based on a thoughtful content structure and minimalist design for the best possible user experience.

Strategy and solutions:

We developed a minimalist design that allows easy navigation and quick access to key information.
We included effective calls to action (CTAs) that encourage users to interact.
We optimised the content and structure of the site for better SEO visibility and user experience.

Results

The website was delivered in line with the schedule and the client's expectations, and the first user responses confirm a noticeably improved user experience and increased interest in the company's services.