Mitol

Sejemski prostor + Branding

We deftly worked the slogan "KEEPING THINGS TOGETHER" into the design thread of the trade fair appearance for our client, the Slovenian company Mitol d.o.o. from Sežana. The client wanted to highlight their main sales programme and, as an additional challenge, present a new line of environmentally friendly solutions.

Goals

Develop a design concept for the trade fair appearance that works coherently across different content.
Create a new design line for environmentally friendly solutions.
Communicate actively on digital channels during and after the fair.

For the fair we prepared more than 43 m² of surfaces dedicated to design and print.

Approach

At the start of the project the client expressed a wish to include a new sales segment, while preserving the design guidelines of the company's corporate identity. Since some elements were not yet pre-defined, our creative team developed new design solutions that were also used after the fair.

As the central graphic element we used a line that, as a connecting element (glue), provides a coherent look across the trade fair presentation.
We presented the new line of environmentally friendly solutions in a visually striking way using a different technical execution.
In the days before and after the fair we supported the client with social media posts.

Results

The design solutions caught the attention of many of the client's long-standing partners. The trade fair stand layout offered an intimate environment for striking new business deals. Fair visitors lingered longer at the video presentation of the new line of environmentally friendly solutions, which sparked positive responses on social media.