Mitol

Branding/Values

Together with Mitol d.o.o. from Sežana we carried out a project of designing and clearly defining key communication messages aligned with the values of their owner, the Soudal group. The main aim was to create a consistent communication strategy that clearly expresses the company's identity both externally and internally. Key advantages of the project include thoughtful use of visual elements, effective integration of the slogan "Keeping things together" and the development of messages for a new line of environmentally friendly solutions. The project resulted in improved internal connection among employees and increased brand recognition and consistency of communication.

Goals

Align key messages with the values of the Soudal group while preserving Slovenian cultural specifics.
Develop clear, consistent communication for internal and external use.
Design an attractive visual identity for communication materials that highlights the company's environmentally friendly solutions.

The project resulted in improved company recognition among employees and business partners and greater employee engagement in internal communication. The introduction of new communication materials contributed to higher recognition of the Mitol brand.

Approach

We designed a comprehensive strategy based on slogans and messages about the power of bringing things together, fitting the company's activity. We developed new visual materials that highlight the company's environmental awareness and innovative solutions, and we strengthened internal communication for greater engagement and stronger employee identification with the brand. Close cooperation with the client made it possible to identify key values and goals and successfully implement the new communication strategy.

Strategy and solutions:

Producing graphic materials aligned with the identity of the company and its owner.
Developing messages and slogans for internal and external use.
Producing printed materials for internal and external communication that support the company's goals and values.

Results

The project was successfully implemented through intensive cooperation between the client and the agency, which enabled rapid translation of the strategy into practice. Employees and business partners welcomed the new communication, confirming the project's success.

We achieved greater employee engagement in internal communication.
Increased brand recognition among business partners.
Successfully implemented communication materials that the company uses across various channels.
Increased clarity and consistency of messages, which improved business effectiveness.
Positive feedback from employees and improved internal climate.