Istrabenz plini

Website creation

Together with Istrabenz plini d.o.o. we redesigned their website to improve user experience and business efficiency. The project included the use of advanced technologies for fast loading and responsiveness on different devices. With an optimised structure and content we increased the accessibility of information, which contributes to greater brand recognition and improved sales results.

Goals

Create a tailored visual identity that follows the latest trends and reflects the company's professionalism.
Develop an advanced content management system that allows the client to update web content intuitively and independently.
Analyse user behaviour on the website to optimise their experience and increase satisfaction.
Implement a thoughtful structure and navigation along with refined, targeted content to ensure optimal information accessibility and improve interaction with the target audience.

The website renewal delivered exceptional results with more than 100 subpages, each carefully structured and content-tailored for an optimal user experience.

How we work

The main challenge was to improve the user experience, increase information accessibility and enable easy management of the website. The website needs to support business growth, increase recognition of the brand and enable effective communication with B2C and B2B users.

Effective structure and navigation: We improved the website's structure and developed innovative navigation that gives users easy access to information at every point.
Increasing visibility: We used advanced SEO strategies to boost brand recognition online, which significantly improved web presence results and increased website traffic.
Personalised, targeted content: We developed bespoke content tailored to different user segments, ensuring users quickly find relevant information, which increases their engagement and satisfaction.

Results

Page speed optimisation: We achieved exceptional results, with pages opening on mobile devices in 1 second and 0.7 seconds on desktops.
Implementation of advanced technologies: Setting up a "staging" environment, server adjustment and optimisation, additional optimisations and page caching.
Delivering an exceptional user experience: We created responsive design across all devices, prepared extensive content and implemented structure and user-centred design for meaningful navigation and optimal content layout.
Increasing visibility: We significantly increased the brand's visibility and recognition online, which improved the overall web presence.