Heka interier

Online store renewal

Together with the leading Slovenian manufacturer of office chairs and equipment, HIT PRELESS d.o.o. (Heka interier), we carried out an extensive renewal of their online store. We created a modern and intuitive platform serving both B2C and B2B users. Our focus was on developing a store that not only meets the latest design and technological standards, but also delivers excellent user experience, optimised loading speed and efficiency, increasing recognition and sales effectiveness.

Goals

Build a modern online store.
Optimise the user experience.
Improve search engine optimisation (SEO).

The online store renewal brought up to a 60% improvement on Google PageSpeed Insights metrics, including: page speed, best practices, accessibility and SEO.

How we work

In the renewal of the online store for HIT PRELESS d.o.o. (Heka Interier) we combined technical polish with user-centred design to satisfy both B2C and B2B market segments.

Dual store version: We developed two separate versions of the online store - a B2C version with a gold theme for direct purchases, and a B2B version in a blue theme that acts as an online catalogue for business users.
Close cooperation with the client: Throughout development we worked closely with the client to ensure all features and design solutions matched their needs and goals.
Use of advanced technology: We used the WordPress platform with the Flatsome theme, which ensures fast page loading and a top user experience.

Results

Improved user experience: The renewal improved the perception of user experience and accessibility.
Greater brand recognition: SEO optimisation strengthened online visibility and contributed to higher search engine rankings.
Increased traffic and sales: The modern website design encouraged more visits and interaction, which positively affected sales results.
Collecting and analysing feedback: Implemented feedback mechanisms improved understanding of user needs and wishes.