Gorenc

Meta and Google Search advertising and website support

For Gorenc, we took over digital advertising and website support. We first reviewed past results and prepared a strategy, then managed and optimised campaigns on Meta and Google Search. Since the user journey does not end with an ad click, we also improved the contact form and ensured the website remained technically stable. This gave the client a clearer view of the results and better control over advertising spend.

Goals

Improve the performance of Meta and Google Search advertising by analysing past results and regularly optimising campaigns.
Improve the website user experience by optimising the contact form and providing technical support and regular maintenance.
Set up transparent reporting with 24/7 dashboard access, monthly reports and regular consultations with the advertising specialist.

Gorenc digital advertising and website support

We managed Meta and Google Search campaigns, the website and reporting as connected parts of the same process. We regularly optimised the campaigns, while the client could monitor results on a 24/7 dashboard and review them with the advertising specialist each month.

Approach

Gorenc needed a digital presence where campaigns would adapt to the data and the website would guide visitors towards submitting an enquiry. We approached the work as an ongoing process of monitoring results and making technical improvements.

We began by reviewing the existing campaigns and past results. The findings formed the basis of the Meta and Google Search advertising strategy.
For Google Search campaigns, we monitored search queries, added relevant keywords, managed bids and adjusted campaigns based on spend.
On Meta, we A/B tested creative, target groups, interests, retargeting audiences and placements, then adjusted campaigns according to user response.

Results

We set up Meta and Google Search advertising based on a review of past results and continuously adjusted it according to the data.
The client gained a clearer view of campaign performance and activity on the website.
We improved the user experience by optimising the contact form, making technical adjustments and maintaining the website regularly.
We provided the client with 24/7 dashboard access, monthly reports and regular consultations with the advertising specialist.
We kept the website stable through regular updates, performance monitoring, daily backups and monthly editorial support.