The corona crisis has touched all of us in one way or another. We are living with special measures: we work from home, the children don’t go to school, visits are limited, so life is moving online. These are hard times, which is why it is important that, as a company, you also show a feel for people and find ways to keep your business above water.
Connect with your customers
It isn’t easy for anyone in these times, so adapt your communication with your fans on social media and with your buyers. It is perfectly acceptable to say honestly what is happening with you and with your company. There is, of course, no need to lament too much, but rather to highlight the search for solutions and the hope for better times. You can also ask your customers from time to time how they are feeling and how you might be able to help them. Promote good campaigns in the community, take part in helping others, and use social media to spread your good deeds further. Nothing strengthens a brand more than knowing how to be human.
Check whether you are visible online
If you haven’t noticed yet, there are more and more people online, and they are spending more and more time there. The traffic on search engines is huge and we can expect it to keep growing. Definitely as long as we are limited to home, and afterwards certain habits will probably stick around. While we are all glued to screens, take advantage of the time and check what your online presence is like. Website optimisation is also very important. That way you will appear as high as possible on the Google rankings. Don’t shut yourself behind four walls hoping for better times. You have to create those yourself.
Create special offers
In this uncertain time you can show more understanding for your customers and offer them additional discounts and deals that will make sure profit doesn’t stop coming in. Everyone would like to save something, so it is important that you also meet your buyers halfway in this area. Think about PPC (pay-per-click) advertising and start preparing for other campaigns when the situation changes.
Advertise locally
Travel has come to a halt. Many people aren’t even going to work any more. Not to mention restrictions on movement to one’s own municipality. Now it is important that you introduce yourself to your local environment, since we are all looking for services as close to home as possible. Improve your SEO with the phrase ‘near me’. Don’t forget about reviews either. If you manage to deliver the right service at the right time, many people will be grateful enough to be willing to leave a positive review.
Don’t panic
Question: How much toilet paper do you have in stock? If the answer is somewhere around ten packs, you are probably already a bit beyond ‘just in case’. Panic in advertising is, of course, neither smart nor desirable. Check your statistics and decide based on data, but don’t throw huge sums at the first form of advertising that comes to mind. The economy hasn’t completely stopped, since households still need food, children grow out of clothes and shoes, washing machines still break, and someone still needs you. Money is still flowing and people are still counting on Google to find the right solution. Be there.
Finish your digital projects
While you are waiting for more normal times, you can finish your digital projects. You have wishes, but the new website is on a side track, there has never been time for it, perhaps you would like to set up an online shop, perhaps you just need to fix the CTA buttons so that they do what they should, or perhaps you want to climb higher on Google? Now is the right time to do what you never had time for before. With all of this, the Pakt agency can help you, where we take care of your entire digital marketing or particular areas within it. Write to us and let’s together find solutions for your online presence and business success.
